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Posts by Ekansh Gupta

About Ekansh Gupta
Short-Form Behavior Shift
Posted inDigital Marketing Branding Trend Analysis

Short-Form Behavior Shift: Mastering Content in 2026

The Moment That Proved Short-Form Content Is Not a Trend. It’s a Behaviour Shift Instead, the numbers were underwhelming. Average watch time: 7 seconds. Completion rate: below 10%. Comments: minimal.…
Posted by Ekansh Gupta February 17, 2026
Brand Listening vs Speaking
Posted inCommunications Management Digital Marketing Public Relations

Why Brands That Listen Win More Than Brands That Speak

The Story of a Brand That Almost Lost Its Voice; Until It Chose to Listen A few years ago, a popular consumer brand launched a high-budget campaign across TV, social…
Posted by Ekansh Gupta February 10, 2026
Trust vs. Reach
Posted inBrand Strategy Digital Marketing Public Relations

Why Brands Need Trust More Than Reach in 2026

The Story of a Viral Brand That Still Lost Customers In 2024, a fast-growing D2C brand achieved what many marketers dream of: massive reach. Its campaign went viral, influencers amplified…
Posted by Ekansh Gupta February 5, 2026

Recent Posts

  • Short-Form Behavior Shift: Mastering Content in 2026
  • Why Brands That Listen Win More Than Brands That Speak
  • Why Brands Need Trust More Than Reach in 2026

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