Ekansh Gupta - Filmaja

Attention Is the New Currency: How Brands Can Earn It (Not Buy It)

The Campaign That Spent Millions but Earned Seconds A few years ago, a well-funded brand launched what looked like a perfect digital campaign. The company invested heavily in online ads,…

Ekansh Gupta March 16, 2026

Digital Marketing Public Relations

Why PR and Digital Marketing Can No Longer Work in Silos

The Launch That Proved PR and Digital Marketing Can No Longer Work in Silos The product launch looked flawless on paper. The digital marketing team had built a high-impact campaign,…

Ekansh Gupta March 10, 2026

Public Relations Brand Strategy Digital Marketing

From Visibility to Credibility: What Brands Should Focus on in the New Financial Year

As we enter the new financial year, many businesses are realising that visibility alone isn't enough to sustain growth. To truly stand out in 2026, you need a robust brand…

Ekansh Gupta March 1, 2026

Content Marketing Brand Strategy Branding

From Noise to Narrative: How Brands Can Stand Out in a Crowded Digital Space

The Moment a Brand Realised Noise Wasn’t Enough At 8:32 a.m., a marketing team stared at a dashboard filled with numbers they had once celebrated. Impressions: high. Reach: growing. Engagement:…

Ekansh Gupta February 25, 2026

Digital Marketing Branding Trend Analysis

Short-Form Behavior Shift: Mastering Content in 2026

The Moment That Proved Short-Form Content Is Not a Trend. It’s a Behaviour Shift Instead, the numbers were underwhelming. Average watch time: 7 seconds. Completion rate: below 10%. Comments: minimal.…

Ekansh Gupta February 17, 2026

Communications Management Digital Marketing Public Relations

Why Brands That Listen Win More Than Brands That Speak

The Story of a Brand That Almost Lost Its Voice; Until It Chose to Listen A few years ago, a popular consumer brand launched a high-budget campaign across TV, social…

Ekansh Gupta February 10, 2026

Brand Strategy Digital Marketing Public Relations

Why Brands Need Trust More Than Reach in 2026

The Story of a Viral Brand That Still Lost Customers In 2024, a fast-growing D2C brand achieved what many marketers dream of: massive reach. Its campaign went viral, influencers amplified…

Ekansh Gupta February 5, 2026