Ekansh Gupta - Filmaja

How PR Builds Long-Term Brand Value

The Brand That Was Remembered Long After the Ads Disappeared How PR Builds Long-Term Brand Value A decade ago, a growing company launched an aggressive advertising campaign. Billboards covered major…

Ekansh Gupta May 27, 2026

Data Marketing

Role of Data in Modern Marketing

The Campaign That Failed — Until the Data Told a Different Story Role of Data in Modern Marketing A fashion brand once launched a digital campaign that looked perfect on…

Ekansh Gupta May 19, 2026

Branding Consistent

Importance of Consistent Branding

The Brand Everyone Saw — But Nobody Remembered Importance of Consistent Branding A growing startup once invested heavily in digital marketing. Their ads were everywhere: Instagram, LinkedIn, YouTube, and even…

Ekansh Gupta May 14, 2026

Branding

Employer Branding: How Companies Build Great Work Culture

The Job Offer That Was Declined, Not Because of Salary Employer Branding: How Companies Build Great Work Culture A talented professional once received two job offers within the same week.…

Ekansh Gupta May 1, 2026

Branding Digital Marketing

Sustainable Branding in Digital Marketing

The Campaign That Won Applause, but Lost Trust Sustainable Branding in Digital Marketing A fast-growing lifestyle brand launched a powerful digital campaign around sustainability. The visuals were stunning: green landscapes,…

Ekansh Gupta April 29, 2026

Creativity Campaigns

Why Creativity Drives Successful Campaigns

The Campaign That Changed Everything; Without Increasing Budget Creativity Drives Successful Campaigns. A few years ago, two competing brands launched campaigns at the same time. Brand A invested heavily in…

Ekansh Gupta April 21, 2026

Branding Brand Strategy

Attention Is the New Currency: How Brands Can Earn It (Not Buy It)

The Campaign That Spent Millions but Earned Seconds Attention Is the New Currency A few years ago, a well-funded brand launched what looked like a perfect digital campaign. The company…

Ekansh Gupta March 16, 2026

Digital Marketing Public Relations

The Proven Blueprint: Why PR and Digital Marketing Must Never Work in Silos Again

The Launch That Proved PR and Digital Marketing Can No Longer Work in Silos PR and Digital Marketing Integration …

Ekansh Gupta March 10, 2026

Public Relations Brand Strategy Digital Marketing

From Visibility to Credibility: What Brands Should Focus on in the New Financial Year

Brand Credibility Strategy As we enter the new financial year, many businesses are realising that visibility alone isn't enough to sustain growth. To truly stand out in 2026, you need…

Ekansh Gupta March 1, 2026

Content Marketing Brand Strategy Branding

From Noise to Narrative: How Brands Can Stand Out in a Crowded Digital Space

The Moment a Brand Realised Noise Wasn’t Enough Brand Narrative Strategy At 8:32 a.m., a marketing team stared at a dashboard filled with numbers they had once celebrated. Impressions: high.…

Ekansh Gupta February 25, 2026